Table of Contents
Introduction
Infomo Global (Singapore) and Canopus Networks (Sydney) have announced their partnership to provide telecommunications companies (telcos) worldwide with an end-to-end, in-house advertising platform. This platform will offer targeted and secure advertising capabilities while ensuring complete consumer privacy. The collaboration between Infomo and Canopus aims to revolutionize the telco-driven ecosystem by combining powerful AI-based advertising optimization tools with industry-leading network traffic analytics technology.
Comprehensive Capabilities for Telcos
The combined offering from Infomo and Canopus will equip telcos with comprehensive in-house capabilities for various aspects of advertising, including data capture, analysis, deployment, personalization, ad targeting, and monetization. These capabilities will be provided within a secure and privacy-compliant environment, ensuring that consumer data is protected at all times.
A Vision for Blockbuster Commercial Solutions
Ananda Rao, Managing Director and Group CEO of Infomo, expressed the shared vision of the partnership, stating that the aim is to offer telcos blockbuster commercial solutions. Canopus Networks is recognized as the world leader in high-capacity capture of useful network data with full privacy protections, while Infomo is a pioneer in advertising tools for telcos, ad agencies, publishers, brands, and SMEs. By combining their expertise and platforms, powered by Canopus data, the partnership aims to create the leading advertising platform in any market they enter.
Unlocking the Commercial Value of Telco Infrastructure
Prof. Vijay Sivaraman, Co-Founder and CEO of Canopus Networks, highlighted the significance of telco infrastructure as a rich source of consumer data. Telco infrastructure carries the entire digital activity of the population, making it an invaluable resource for advertising businesses. Through the partnership with Canopus, Infomo will enable telcos globally to unlock the latent commercial value inherent in their infrastructure. This will open up unprecedented data monetization opportunities for telcos, providing them with a competitive edge in the advertising industry.
Data Monetization Solution with Unprecedented Accuracy and Granularity
Raghavendra Agarwala, Group CTO of Infomo, emphasized the importance of accuracy and granularity of data for personalization and segmentation in advertising businesses. Canopus Networks excels in extracting the highest quality data from the network, and in partnership with Infomo, telcos will have access to invaluable data monetization opportunities. This unique in-house offering from Infomo and Canopus provides telcos with a complete data monetization solution, including data collection and analysis.
About Infomo Global
Infomo Global is a global AI ad-tech pioneer that combines telco ID and data with powerful AI-based advertising optimization tools. The company provides turnkey in-housing solutions for telcos, ad agencies, publishers, brands, and SMEs. With its headquarters in Singapore and subsidiaries in India, Australia, and Indonesia, Infomo is expanding its presence through majority-owned joint ventures in Vietnam, Brazil, the US, and the UAE (for the Middle East & Africa).
About Canopus Networks
Canopus Networks is a provider of AI-based network traffic analytics software that offers Telecommunications Service Providers deep visibility into application usage and user experience across fixed-line and 5G mobile networks. The company’s solution is built on terabit-speed hyperscaler programmable switching technology, combined with patented AI engines trained on stochastic behavioral models. Canopus Networks, headquartered in Sydney with offices in Melbourne, London, and San Francisco, aims to empower telcos with advanced analytics capabilities.
The partnership between Infomo Global and Canopus Networks presents a transformative opportunity for telcos worldwide. By leveraging AI-based advertising optimization tools and network traffic analytics technology, telcos can enhance their advertising capabilities, ensuring targeted and secure campaigns while maintaining consumer privacy. This collaboration sets the stage for telcos to unlock the commercial value of their infrastructure and capitalize on the vast amounts of data they possess. With Infomo and Canopus as partners, telcos can take advantage of comprehensive in-house capabilities for data capture, analysis, deployment, personalization, ad targeting, and monetization, all within a secure and privacy-compliant environment.
