AI Advertising Solution Innovating Travel Marketing Campaigns

At EXPLORE 24, we are excited to introduce our new advertising products and opportunities designed to help our partners create and manage highly effective marketing campaigns. As the leading travel media network, we are committed to providing world-class marketing and technology services that deliver optimal solutions to meet your business objectives. With over two decades of travel industry expertise and a portfolio of iconic brands, we offer unmatched global reach, deep traveler insights, creative capabilities, media buying power, and measurement tools to help you connect effectively with your target audience.

Simplify, Scale, and Speed with EXPLORE 24

Our goal is to simplify, scale, and speed up your travel marketing campaigns. We understand the importance of simplicity in managing your advertising efforts, the need for scalability to reach a wider audience, and the value of speed to stay ahead in the competitive travel industry. With EXPLORE 24, you can tap into our B2B travel media network powered by AI capabilities that provide flexibility and efficiency for your campaigns, ultimately increasing conversion rates.

TravelAds Automated Bidding: Eliminate Guesswork and Stay Competitive

Our TravelAds Sponsored Listings offer complete control over your pay-per-click daily spend, making it an effective hotel advertising solution for any budget. We have now introduced TravelAds automated bidding, which simplifies the bidding process and saves you time while maximizing your performance to reach your campaign goals.

Automated bidding dynamically optimizes your bids throughout the day using the power of the TravelAds platform data. It ensures peak performance based on your market goals and budget, regardless of its size. By setting a daily budget, you maintain control of your spend while automated bidding leverages data-driven, real-time adjustments to help you get the most out of your budget.

Ready to get started with TravelAds automated bidding? Review this easy-to-use checklist to activate automated bidding.

Refine Your Travel Marketing Strategy with TravelAds Opportunities and Insights

Our TravelAds Sponsored Listings have a proven track record of increasing visibility, driving room demand, and generating revenue. Now, we are making it even easier for you to optimize your TravelAds campaigns. Our platform provides personalized and actionable data-backed opportunities and insights through the TravelAds portal, enabling you to refine your advertising strategy and drive incremental room nights.

This automated, self-service feature allows you to quickly review and tailor your campaigns to improve performance. Whether you need to change your bid amount to be more competitive or increase your budget to keep your ad running against competing properties, the TravelAds portal provides the tools you need to make data-driven decisions and achieve your marketing goals.

Engage Valuable Travel Rewards Members with Advertiser Funded Loyalty

EXPLORE 24 rewards travelers for booking on Expedia, Hotels.com, and Vrbo through our One Key™ program. Members enjoy the freedom to earn and redeem awards on every eligible part of their trip experience. As a destination marketer, you now have the opportunity to engage and attract One Key members through our new advertiser funded loyalty product.

By funding bonus OneKeyCash for travelers making lodging bookings, you can drive more bookings to your destination. These bonus rewards can be spent on future trips, incentivizing high-value travelers who book twice as often, spend more, stay longer, and cancel less. Advertiser funded loyalty not only drives value for you and other travel businesses at our destination, but it can also improve traveler sentiment and build brand awareness for your destination.

Showcase Multiple Properties with the Featured Brand Carousel

We understand that building brand affinity and showcasing multiple properties is essential for hotel partners. That’s why we have launched the brand carousel for hotel partners. This dynamic ad format allows you to showcase a minimum of three properties, and up to 10 properties, based on travelers’ search criteria on the hotel search results page.

The brand carousel features your existing hotel images, your brand’s logo, custom ad copy, and a button that directs travelers to a filtered page of all your properties in the searched area. Travelers can easily find your property as they search for, explore, and compare relevant brands. By increasing visibility in the marketplace, building brand affinity, and driving conversion, the brand carousel helps you achieve your marketing objectives.

EXPLORE 24: Your Partner for Effective Travel Advertising

These new advertising products complement our existing suite of solutions, making EXPLORE 24 the go-to travel media network for advertisers. We connect with over 10 million daily visitors, offering a global traveler audience throughout every phase of their buying journey. Whether you want to drive brand awareness, fill rooms, bring travelers to your destination, or have any other specific focus for your travel marketing goals, our wide variety of advertising solutions can be customized to meet your needs.

At EXPLORE 24, we are committed to delivering innovative AI advertising solutions that help you optimize your travel marketing campaigns. Contact us today to get started and leverage the power of our travel media network to achieve your business objectives.

Find out more about other innovative EXPLORE 24 product releases.

*Expedia Group, global bookings on Expedia.com and Hotels.com, 18 months, 2021–2022.

**Expedia Group internal data, 2023, identified and anonymous visitors.